This assignment requires the creation of a web analytics strategy, including key aspects of Google Analytics, graphical design, heat map, and recommended measurement tools and metrics, to be added to a blog website and comprehensive digital marketing plan.

This week, you will prepare a web analytics strategy with associated tactics to add to your blog website and also to your comprehensive digital marketing plan, which is due next week. To complete this section, you research and prepare these subsets using PowerPoint:
Provide a web analytics overview of your company’s product or service.
Include key aspects of Google analytics.
Include a graphical design and a heat map.
Recommend measurement tools and metrics.
Be sure to add this Google Analytics component to your blog page initially created in Week 2, and you will be interested to see how quickly resultant data is visualized. Include a link to your blog in this assignment submission.
Length: 3-5 slides, not including title and reference slides
References: Include a minimum of 3 scholarly/professional resources.